Vendor Showcase: SimplyMaps

If you missed the SimplyMaps demo, you missed out. It's available to any libraries that have access to NCLive, and is a great resource for demographic, business, and marketing information.

The database contains a ridiculous number of data sets; you can search all the things you'd expect to, like age, race, and socioeconomic status, but also data sets that concern ice-cream intake and wealthy youngsters. I'm not sure how I'd use all the data, but I'm glad to have it there.

If you haven't played around with this database yet, do. I might start using it in lieu of Reference USA if the opportunity strikes.